Atari has announced its new partnership with LGBT media inc. the company which has a created the LGBTQutie a social app for the LGBT community all over the world.
As a part of the new partnership, LGBT media will be acquiring Atari’s Pridefest an LGBT themed social game which will allow players to create their own pride parade. users can customize it in any way they want from designing to decorating any part of the parade. it will also come with additional features like the support for connecting with friends and organizing other fun activities.
In a press release, Atari’s CEO Fred Chesnais said that it was the undoubtedly the best decision for the game and LGBT media experiences and expertise will be helpful for PrideFest
“When meeting the co-founders of LGBTQutie, Rachel Kimelman and Jordan Weiss, it became clear that the team’s extensive expertise and relationships within the LGBTQ community would benefit Pridefest”
“We knew that joining forces with LGBTQutie was the best course of action to further develop and grow the game.”
Jordan Weiss, the co-founder of LGBTQutie also expressed his excitement to work Atari.
“We’re thrilled to be partnering with the iconic Atari,”
“Partnering with Atari will help us reach a larger audience and fulfill our vision of becoming the go-to platform for the LGBTQ community worldwide.”
PrideFest will have social components to it. so i am assuming it will be incorporated with the LGBTQutie where the LGBT community can make friends, date and make other relationship.
As for Atari, it has been trying to make a comeback into the gaming industry. the gaming giant fell into financial crisis and had to declare bankruptcy in 2013. but it was, fortunately, able to stand again under Fred Chesnais guidance.
Atari would be soon launching its new console AtariBox so let’s see how its performs against other console giants like Sony’s PS4 and Microsoft’s Xbox.