Exclusive Content Deal Not Good For Our Industry – Xbox Head Phil Spencer


Microsoft unveiled the rumored Xbox Scorpio as the Xbox One X at the E3 Conference and with it, the tech giant has raised the quality and power of the console. But it’s still has a long way to go to conquer the market.

Recently Sony’s reported that it had sold more than 60 million units as of 11 June 2017 with almost twice the user base of Xbox. Sony is certainly ruling the games market and because of this, the Exclusive Content Wars seems to be heating up. one such fan favorite game affected by this is Destiny 2 Sony and Activision have made an exclusive content deal in which some of the content will be exclusively available only on PS4 Platform for a period of one year.

And also Microsoft has been silent about Virtual Reality capabilities of Xbox One X at E3 but Sony seems to have marched ahead with tons of VR games which were displayed at E3 Conference and most of them were again PSVR Exclusive.

Recently in an interview with Eurogamer.net, he was questioned about his view on the rise of platform exclusive content to which he answered that he is not a fan of marketing deal with exclusive content and went on to give an example that Microsoft will have marketing deals with Assassin’s Creed Origin and Middle Earth: Shadow Of War but they are not going to lock away content for their platform only like Sony has done with Destiny 2.

I don’t know what deals get written. I’ve been pretty open about, I’m not a fan of doing deals that hold back specific pieces of content from other platforms. You don’t see that in the deals we’ve done with Assassin’s and Shadow. We’ll have a marketing deal on those, but I don’t say, hey, I need some kind of Strike or skin somebody else can’t play.

I don’t think it’s good for our industry if we got into a point where people are holding back the technical innovation of game developers based on a marketing deal. I don’t know anything about what’s in other people’s deals. But this, clearly, from a technical perspective, is the most powerful console by quite a wide margin. So, when I stood on-stage and I said this will be the best place to play all those games, there’s nothing technically that would keep any developer from not making that true.

Though Spencer has shown his disapproval of Exclusive content they are not behind from Sony in the console Exclusive War. at Microsoft’ E3 conference they announced 42 games for the Xbox One X out of which 22 are console exclusive.

The move was not surprising and I understand that they too need to stay competitive in the console ecosystem so going for more exclusive content is unavoidable. But the companies should see a bigger picture here that because of this the consumers are becoming the victim of their war.

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